The process of enhancing app visibility in app stores and increasing app conversion rates is known as app store optimization (ASO). App Store for iOS and Google Play for Android are the two most used app stores. ASO aims on press and hold rate in addition to ranking high in app store search results. This means that you need to persuade people to at least click on the operating system list twice.
NEXT LAB CAN IMPROVE BOTH PLAY STORE AND APP STORE
DESCRIPTIVE TITLE OF THE APP
In this article, we discussed how a good, meaningful title can benefit your android ASO, as well as can we make the topic accurate and good title. In reality, using a keyword or two in the title of your app will help you rank at least 10% higher than if you didn’t.
SMARTLY USING KEYWORDS
You only have 100 characters for all of your keywords with Apple, so you must choose smartly.However, there is no unique keyword area on Google Play. The app summary, on the other hand, is searchable, and you have a generous 4000 character limit.Play store and app store can manage the keyword to the application with the help of app store optimization.
However, before you publish your app with the keywords you’ve chosen, you can do some research to learn about the popularity, complexity, and request for such keywords, as well as how many users are already using them.
HIGH-RESOLUTION SCREENSHOT
You can make the most of your screenshot real estate by focusing on the app’s most persuasive features. There are a variety of resources that can assist you in creating attractive app screenshots.
CONCENTRATE ON ICON STYLE
And, because icon design has been shown to have a huge impact on the number of downloads an app receives, it pays to invest some time and effort in creating a great one, and it’s an important part of android App Store Optimization.
SIGN UP FOR ASO TOOL
An android app Store Optimization tool is a piece of software or a web app which aids in the accomplishment of app marketing tasks such as targeted keywords and competitive analysis. Although it can seem intimidating at first, App Tracker is an App Store Optimization tool with a user-friendly interface and guides to walk you through the entire process.
Finally, Coming up with keyword ideas will be the next stage in signing up from android app Store Optimization. Keywords is where consumers can use to locate and check for the software in app stores.